Future Issues in Electronic Word-of-Mouth Information Seeking Behavior

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Other Title
  • オンライン口コミの情報探索行動における課題

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Most previous research about the effect of eWOM falls under the assumption that consumers refer to word-of-mouth information on a single web page and form an evaluation of a product or service based on that information. Because of this assumption, the prior research has been discussed in only limited aspects of online consumer behavior. Therefore, this paper considers the impact of eWOM.

Journal

  • Research bulletin

    Research bulletin 74 1-18, 2020-09-30

    高松大学・高松短期大学

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