Market, departmental interests and ideology : exploring the "three nets fusion" policy dilemmas and feasibility of institutional change

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This paper, adopting institutional change theory from neo-institutionalism, explores the policy dilemma for three nets fusion, from its first proposed to the “Three Nets Fusion Pilot Program” finally getting settled, from perspectives of market, departmental interest and ideology, and then analyzes the feasibility of its institutional change. According to this research, influenced by market, departmental interest and ideology etc., there are market changing, departmental interest dialogue and ideological dispute between two huge interest groups represented by the State Administration of Radio, Film, and Television and Ministry of Industry and Information Technology during the “three nets fusion”, a situation causes the current policy dilemma for three nets fusion and also shows the future path of institutional change.

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  • Keio communication review

    Keio communication review 33 155-162, 2011-03

    Institute for Media and Communications Research, Keio University

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