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POP広告と店頭プロモーション施策の効果についての考察
Bibliographic Information
- Other Title
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- POP コウコク ト テントウ プロモーション シサク ノ コウカ ニ ツイテ ノ コウサツ
- An Analysis on the Effectiveness of POP Advertising and In-Store Promotion Activities
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Journal
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- 早稲田国際経営研究
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早稲田国際経営研究 40 53-66, 2009-03-31
早稲田大学WBS研究センター
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Details 詳細情報について
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- CRID
- 1050282677444848768
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- NII Article ID
- 120001970614
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- NII Book ID
- AA12316288
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- ISSN
- 18826423
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- HANDLE
- 2065/29629
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- NDL BIB ID
- 10296579
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- Text Lang
- ja
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- NDL Search
- CiNii Articles