Measuring Political Interest Using Anchoring Vignettes：Empirical Evidence from Japan

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We measured political interest using the Anchoring Vignettes Method （AVM） in an Internet survey conducted during February 2015 among Japanese respondents. Survey questions included short vignettes about hypothetical persons. 　We observe that nonparametric AVM corrects measures of respondents’ self-assessments of their political interest, and we examine how AVM-corrected measurements change correlations with other variables. 　Contrary to our expectations, correlations for media use shrank; however, the relation became complex when we controlled for self-assessed political efficacy. Correlations with age, when corrected using AVM, were slightly stronger than self-assessment measures. This finding suggests that age-related differences in political interest are greater than formerly assumed.

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