女子学生のファッション意識と女性雑誌との関連

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タイトル別名
  • ジョシ ガクセイ ノ ファッション イシキ ト ジョセイ ザッシ ト ノ カンレン
  • The relationship between the fashion consciousness of female students and women's magazines

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Based on a survey conducted on 564 female students majoring in fashion-related studies at universities, junior colleges, and technical schools in Nagoya, the Kansai region〔Osaka,Kyoto, and Kobe), and the Kyushu region (Fukuoka and Kumamoto), this study clarified the relationship between the students’fashion consciousness and women's magazines. This study also examined the causal relations between the latent variales that make up the fashion consciousness and the construct of the women's magazines. The five results obtained are as follows 1. Factor analysis on the fashion consciousness of the female fashion students extracted eight factors:"trend orientation，""sociality，""cosmetics，""spirit of challenge，""self realization orientation，""image makeover，""accessories," and "going to live concerts." 2. Based on the scores of the eight factors,the female students were classified into six clusters. 3. Factor analysis on the magazines extracted six factors: the"natural kei (style or type），"the"teenage gal kei，"the "mode kei(a style that takes in the latest designs from designer brands）",the"oneh(elder sister)kei"（a style that is the extension of young gal fashion）the "adultgal kei,"and the "street kei gosurori (Gothic Lolita）." The average number of magazine issues regularly read by female students per month was 4.25.

Article

ファッションビジネス学会論文誌, Vol.15, 2010.3, Page 67-78

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