Branding strategy of violin making industry in North Italy : luthiers in Cremona

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  • イタリアにおけるヴァイオリン産業のブランド戦略 : クレモナのヴァイオリン工房
  • イタリア ニ オケル ヴァイオリン サンギョウ ノ ブランド センリャク クレモナ ノ ヴァイオリン コウボウ

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Abstract

Cremona has once again become the worldwide Mecca of violin making. The biggest advantage to"clustering" Luthiers is its provision for peer reviews and knowledge sharing. Top Maestros are thecore persons with information from a skills-based perspective, and they help bring the standards ofLuthiers in Cremona up to those of the international community. Luthiers should think of Cremona asone big workshop, and such thinking could help Cremona not only win international violin makingcompetitions but also maintain its "Mecca" status in the violin-making world.

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