A Study on the business and take advantage of social media

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  • ソーシャルメディアのビジネス活用についての一考察
  • ソーシャル メディア ノ ビジネス カツヨウ ニ ツイテ ノ イチ コウサツ

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The sending and receiving of information over the internet has become more fluid in recent years, such that anyone can send information over the Web. Two-way communication between individuals and companies is becoming the norm, and consumers will shy away from Web companies that do not meet this requirement. With the abundance of goods and information in our current society, the balance of power between companies and consumers has shifted dramatically, such that the power of consumers far exceeds that of companies. Numerous survey results have demonstrated an increase in the number of people who rely on word-of-mouth information from friends and acquaintances when purchasing goods and services, rather than only on the information sent by companies. In this paper, we draw from business case studies, selecting companies that are expanding Supply Chain Management(SCM), and we introduce their efforts and discuss the affinity between SCM systems and social media, as well as their efforts in that regard.

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