京都文教大学オリジナルグッズ「學茶」-「日本茶に関するアンケート」から

竹内, 裕子, Yuko, TAKEUCHI, 京都文教大学人間学部, KYOTO BUNKYO UNIVERSITY Department of Human Studies

type:論文

type:Article

UNK

This paper discusses an attempt to produce Kyoto Bunkyo University Campus Original Goods. In 2001 Kyoto Bunkyo University (KBU) introduced its product, "Manabi-Cha", a packet of Japanese tea leaves produced in Uji City. This product was then sold as KBU original goods. KBU is located in Uji, which is famous for the production of supreme Japanese tea, or Uji-Cha. The University directed its attention to the relation between KBU and Uji-Cha. In this paper, I try to reveal the process through which it was decided that "Manabi-Cha" would be produced as campus goods, and the reaction of KBU students' toward this first attempt. In order to know students' opinions, I distributed questionnaires in 2001 and 2002. From these results, I could point out that it is highly advisable to establish "Manabi-Cha" as campus goods in the future. This is the first trial for Kyoto Bunkyo University to produce campus goods from a famous product in the area where the university is located. It also shows the possibility for future cooperation between the local community and educational institutions in the same area.

identifier:6

identifier:KJ00009365479

京都文教大学オリジナルグッズ「學茶」-「日本茶に関するアンケート」から

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