書誌事項
- タイトル別名
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- A preliminary study on the use of corporate website in B2B marketing : Focusing on the survey of the person who is working in B2B company
- B2Bマーケティング ニ オケル キギョウ ウェブサイト リヨウ ニ カンスル ヨビテキ コウサツ B2B キギョウ キンムシャ チョウサ オ チュウシン ニ
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抄録
This paper aims to discuss the optimal nature of corporate websites for B2B (Business to Business) marketing. One of the purposes of this study is to suggest further opportunities for research from an internet survey of people working in B2B companies. This study shows that B2B corporate websites are to be valued not only at the awareness stage, but also at the exploration stage. Moreover, it is necessary for B2B corporate websites to have not only detailed information on products and services, but also information on management strategies (information on corporate strategy, IR, CSR etc.). It is suggests that a balance is needed between both types of information in B2B corporate websites.
収録刊行物
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- 国際広報メディア・観光学ジャーナル
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国際広報メディア・観光学ジャーナル 12 101-112, 2011-03-22
北海道大学大学院国際広報メディア・観光学院
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詳細情報 詳細情報について
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- CRID
- 1050282813984871936
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- NII論文ID
- 120002911973
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- NII書誌ID
- AA1224631X
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- HANDLE
- 2115/45208
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- NDL書誌ID
- 11094450
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- 本文言語コード
- ja
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- 資料種別
- departmental bulletin paper
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- データソース種別
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- IRDB
- NDL
- CiNii Articles