Consumer Evaluation Analysis of Products of Hokkaido Food Original Certification System Using Internet Research Methodology

Bibliographic Information

Other Title
  • インターネットリサーチによる道産食品独自認証制度の消費者評価分析

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Description

The purpose of this study is to clarify consumers' evaluation of the Hokkaido food original certification system by Internet research methodology. As a result of our analysis, we found the Hokkaido food original certification system makes possible the promotion of Hokkaido food brands. As for the reason, respondents have an image that safety is high, and about 80% of respondents may buy even at a high price for food certified in this system.

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Details 詳細情報について

  • CRID
    1050282813998416640
  • NII Article ID
    110007882321
  • NII Book ID
    AN10401038
  • HANDLE
    2115/63653
  • ISSN
    09189742
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • IRDB
    • CiNii Articles

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