[Updated on Apr. 18] Integration of CiNii Articles into CiNii Research

出張販売による授産製品販売の消費者行動分析試論 : 障害者福祉施設による大学キャンパス内のパン・菓子類の販売について

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  • Buying Behavior of Vocational Aid Products at a Mobile Shop : Marketing Research on a Mobile Bakery on Campus Run by a Vocational Rehabilitation Agency
  • シュッチョウ ハンバイ ニヨル ジュサン セイヒン ハンバイ ノ ショウヒシャ コウドウ ブンセキ シロン : ショウガイシャ フクシ シセツ ニヨル ダイガク キャンパスナイ ノ パン・カシルイ ノ ハンバイ ニツイテ

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A fact-finding survey of a mobile bakery on campus run by a vocational aid center was carried out on 192 students of the university. This paper provides the recognition rate of the mobile bakery, the purchase rate of the products, the proportion of students interested in purchasing in the future, the reasons for purchasing, and the upper limit that they would be willing to pay.192 students answered the questionnaire. 79.1% of them knew of the bakery, 39.6% had experience of purchasing, and 69.5% wanted to purchase in the future. The most highly ranked reasons for purchasing were “actual benefits”, the tangible advantages of the price and the quality of the products. “Contribution to society” which had been highly evaluated in previous research was not so highly ranked in this survey. The sales method is presumed to be related to this in this paper. The upper price limit for products made in the vocational rehabilitation agency was higher than mass-produced products and lower than those made in privately-owned bakeries.



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