資生堂企業CMの日中比較研究 : 「一瞬も一生も美しく」のCMを事例に

張, 文婷

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タイトル別名

シセイドウキギョウ CM ノニッチュウヒカクケンキュウ : 「イッシュンモイッショウモウツクシク」ノ CM オジレイニ
A Comparative Study of Japanese and Chinese Editions of Shiseido's Corporate Commercials

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説明

This paper examined and compared the Japanese and Chinese editions of Shiseido's corporate commercials, trying to find differences between the two editions in the expressions of female beauty. The results of analysis are shown below: In the Japanese edition of Shiseido's commercials there is a fusion of 1) western beauty with 2) pure submissive beauty. The Chinese edition seems to have 3) powerful western beauty, 4) consciousness of the traditional beauty and 5) glamorous beauty that is accompanied by the male gaze.

収録刊行物

現代社会文化研究

現代社会文化研究 56 1-18, 2013-03

新潟大学大学院現代社会文化研究科

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詳細情報詳細情報について

CRID: 1050282814215339008

NII論文ID: 120006744925

NII書誌ID: AN1046766X

ISSN: 13458485

HANDLE: 10191/22622

NDL書誌ID: 024773616

Web Site: https://niigata-u.repo.nii.ac.jp/records/7444; http://id.ndl.go.jp/bib/024773616; https://ndlsearch.ndl.go.jp/books/R000000004-I024773616

本文言語コード: ja

資料種別: departmental bulletin paper

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