マクルーハンはデジタルメディアの夢を見たか : マクルーハンの「ホット／クール」メディア概念再構成の試み

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  • マクルーハン ワ デジタル メディア ノ ユメ オ ミタ カ : マクルーハン ノ 「 ホット/クール 」 メディア ガイネン サイコウセイ ノ ココロミ
  • Did McLuhan dream of digital media? ：Essay on restructuring of McLuhan’s concept of “hot / cool” medium

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McLuhan’s “Understanding Media” is well known for its difficulty in understanding. Especially his concept of “hot / cool” medium is central symbol of difficulty and ambiguity of the book. In this article, I try to restructure the concept for better understanding and application of McLuhan’s thought. I try to decompose the concept to three conceptual dimensions. Its first dimension is the dimension of social context: openness of interpretation. Its second dimension is the dimension of medium format: displacement easiness of medium. Its third dimension is the dimension of synaesthesia. On the third dimension, I propose that we should treat it as completely different dimension from “hot / cool” concept.

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