Effects of Same-language Subtitles on Video Advertisements: The Moderating Role of Advertising Skepticism
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Journal
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- 商学研究科紀要
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商学研究科紀要 90 45-61,
早稲田大学大学院商学研究科
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Details 詳細情報について
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- CRID
- 1050283688011652992
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- NII Article ID
- 120006821776
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- NII Book ID
- AN00113900
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- ISSN
- 02870614
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- HANDLE
- 2065/00070858
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- Text Lang
- en
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- CiNii Articles