アイスボーイ(冰花男孩)事件に関する中国ネット世論の形成 : 新浪微博の分析を通じて

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  • Forming China's Online Public Opinion on the "Ice Boy" Case : Sina Weibo's Analysis

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A boy who lived in a poor area of China walked 4.5 km to school even on cold days. On a frigid day in 2018 winter, the boy had his hair and eyebrows whitened by frost when he reached the school. The teacher took the boy’s picture and posted it to social media. In the blink of an eye, the boy was nicknamed“Ice Boy” and became famous online. This paper focuses on the“Ice Boy” case and analyzes what kind of online public opinion was formed, and how it was formed on Sina Weibo. The analysis clarifies the following four points. First, the Chinese Communist Party’s official Weibo account,“@ People’s Daily,” played an important role in disseminating information about the“Ice Boy” case. Second, the “Ice Boy” case was related to the Chinese government’s education policy for poor areas. For this reason, @ People’s Daily delivered repeated news about the incident, following which the government announced a series of education policies for poor areas. @ People’s Daily took the initiative in forming public opinion by handling the case carefully. Third, the online debate expressed interest in and sympathy for“Ice Boy” while critically discussing the government policies. Fourth, @ People’s Daily did not address topics that could lead to the government’s criticism, such as the uncertainty in donation flows. In addition, @ People’s Daily positively evaluated the“Ice Boy” case and led to the formation of online public opinion.

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