Affecting factor on preferences of daily clothes' color and pattern

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  • 日常着の色・柄嗜好への影響要因
  • ニチジョウチャク ノ イロ ・ ヘイシコウ エ ノ エイキョウ ヨウイン

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The color is one of the various preferences when choosing a thing, and is often used for marketing tactics as “Fashion Color". The selector's preferences influenced at clothes in particular, and a lot of studies and reports are admitted. This research considered a preference factor on a multicolored T-shirt by using original questionnaire. Target were Miyazaki, Fukuoka's elementary school children and the university students. A questionnaire was made using 2 kinds of patterns different of the focus numbers which changed the color area, the hue and a ground color. As a result, it was showed that the clearness of the pattern, the number of the focus and a color taste were affected on a preference on a T-shirt. Moreover, it was thought that the affecting factor on this research which consists of “area", “age" and “gender" influence on a female child was bigger.

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