Research on Regional Brand Formation in China : The Case of “Satian Youzi” in Rongxian, Guangxi Zhuang Autonomous Region

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  • 中国における地域ブランド形成に関する考察 : 広西チワン族自治区容県「沙田柚子」の事例
  • チュウゴク ニ オケル チイキ ブランド ケイセイ ニ カンスル コウサツ : カンシー チワンゾク ジチクヨウケン 「 サデン ユズ 」 ノ ジレイ

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Abstract

In recent years, regional brands have been attracting attention as a means of promoting Agriculture, forestry and fisheries and revitalizing the region. By increasing the added value of local agricultural products, it is possible to increase demand and raise the income of producers, and the brands of agricultural products and processed products are recognized outside the region, enabling the influx of tourists. In this paper, in order to clarify the development and problems of regional brands in China, we conducted a hearing survey of managers, managers and local farmers of the “Satian Youzi” (a type of pomelo) brand in Rongxian, Guangxi. Based on the survey results, we will consider future issues for regional brands in China.

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