Progress in Overseas Expansion of Japanese Food Service Industry and the Challenges They Face : Focusing on the Case of Saizeriya

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  • 日系外食産業の海外進出の進展と直面する課題 : サイゼリヤの事例を中心に
  • ニッケイ ガイショク サンギョウ ノ カイガイ シンシュツ ノ シンテン ト チョクメン スル カダイ : サイゼリヤ ノ ジレイ オ チュウシン ニ

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In this paper, we have examined the potential for overseas expansion of food service companies in Japan that are suffering from market contraction and other factors. Specifically, I focused on Saizeriya from a group of major food service companies that have been expanding their business relatively steadily, and studied what specific factors have enabled them to expand their business. From the earnings analysis, it was found that Saizeriya has been expanding its stores relatively steadily in China, Taiwan, Hong Kong, and Southeast Asia. The reasons for this are as follows.（１）Store development and profitability in Asia and future issues, （２） foodstuff procurement strategy, and（３）labor management strategy. In the following sections, we will examine how Saizeriya has used these strategies to expand in the restaurant markets of China, Taiwan, Hong Kong, and other countries, and discuss the key points of the overseas strategies of Japanese restaurant companies.

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