The Relationship Between Franchising and Consumer Evaluation
Bibliographic Information
- Other Title
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- フランチャイズ展開と消費者評価との関係
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Abstract
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Most previous reseach about franchising is focused on franchisors or franchisees. However, there is a absence of franchising phenomenon from the perspective of consumers. Therefore, this paper considers the relation between franchising and consumer evaluation.
Journal
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- Research bulletin
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Research bulletin 68 1-6, 2017-09-30
高松大学・高松短期大学
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Details 詳細情報について
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- CRID
- 1050293721869784448
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- NII Article ID
- 120006347972
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- NII Book ID
- AA12458238
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- ISSN
- 21851786
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- Text Lang
- ja
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- CiNii Articles