The Relationship Between Franchising and Consumer Evaluation

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Other Title
  • フランチャイズ展開と消費者評価との関係

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Abstract

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Most previous reseach about franchising is focused on franchisors or franchisees. However, there is a absence of franchising phenomenon from the perspective of consumers. Therefore, this paper considers the relation between franchising and consumer evaluation.

Journal

  • Research bulletin

    Research bulletin 68 1-6, 2017-09-30

    高松大学・高松短期大学

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