A Study on Measures to Increase Satisfaction with Rural Tourism : A Questionnaire Survey of Tourists in Rural Areas

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  • 農村観光の満足度を高める方策に関する研究 : 観光客を対象としたアンケート調査を中心に

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In China, rural tourism plays an important role as an industry for rural development. However, the overall rural tourism market is becoming increasingly competitive due to the increase in the number of regions entering the market, and building long-term relationships with tourists who repeatedly visit tourist destinations is an important issue. In light of these circumstances, this paper aims to understand touristsʼ perceptions of rural tourism using the results of a questionnaire targeting tourists, and then, through the IPA analysis method, analyze the difference between the level of importance before the act of tourism consumption takes place and the level of satisfaction after consumption, in order to understand the factors considered important and the level of satisfaction with them from an overall perspective. The purpose of this study is to understand the importance of tourism from a comprehensive perspective. Through this analysis, suggestions regarding the improvement of the attractiveness of tourist attractions, the maintenance and expansion of the number of tourists, and the attraction of new customers will be clarified.

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