高齢者のYouTube視聴におけるサムネイルの感性評価に関する研究 --観光PR動画の場合 (2023年度 SDGs活動)

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  • A Study on Sensibility Evaluation of Thumbnails on “YouTube" for Tourism Targeting Japanese Elderly People (SDGs Activity Report)

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This study aimed to experimentally assess the sensibility of thumbnails on “YouTube" for tourism targeting elderly people. A total of 100 men and females aged 60 and above participated in an experiment. Four distinct types of thumbnails were created and employed in various conditions. The assessment included 11 items measuring the participants' sensibility evaluation of thumbnails and 2 items measuring their comprehensive evaluation of thumbnails. The results revealed no significant effect of thumbnail design considering all participants. However, participants' sensitivity evaluation of thumbnails was influenced by gender. Therefore, it is important to consider gender differences when designing thumbnails based on sensitivity evaluations.

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