Changing Discourses in Anglophone Guidebooks on Japan -Two Peak Periods for Guidebooks and the Murray and Lonely Planet Series-

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  • MILNE, Daniel
    Graduate School of Human and Environmental Studies, Kyoto University

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Other Title
  • 英語による日本のガイドブックに見る言説の変選 -2つの出版最盛期におけるマレーとロンリー・プラネット-
  • 英語による日本のガイドブックに見る言説の変遷 : 2つの出版最盛期におけるマレーとロンリー・プラネット
  • エイゴ ニ ヨル ニホン ノ ガイドブック ニ ミル ゲンセツ ノ ヘンセン : 2ツ ノ シュッパン サイセイキ ニ オケル マレー ト ロンリー ・ プラネット

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This article analyzes the touristic discourses of Japan found in English-language tourist guidebooks. The author focuses on two major publishing periods (the late 19th and late 20th century), and through post-colonial theory analyzes the guidebook series found to have been the most popular during each period (Murray Guidebooks and Lonely Planet). This analysis focuses on representations of Japan along axes of 'old' and 'new' and 'Eastern' and 'Western.' It is found that discourses on Japan in these guidebooks changed and diversified both within each series and between the two periods. This discoursal change was found to be connected to historical events and social developments, relationships between Japan and English-speaking countries, and in editorial and other changes in the guidebook publishers. These discourses generally fitted either a conventional Orientalistic framework of authentic Japan as 'Eastern' and 'old' and essentially different to the West, or into a newer Orientalistic framework in which contrasts between 'East' and 'West', 'old' and 'new' were set up as unique to Japan.

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