McGurk Effect in Chinese subjects

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The "McGurk effect" is a perceptual blending of auditory and visual (lip-read) information about speech when the two sources of information are discrepant. While this has been established as a robust effect in English speaking cultures, Sekiyama and Tohkura (1993) found that Japanese subjects showed a much weaker McGurk effect than American subjects for Japanese stimuli. The present study examined the magnitude of the McGurk effect in Chinese subjects for Japanese and English stimuli which were the same as those used by Sekiyama and Tohkura (1993). The subjects were 14 native speakers of Chinese. Each subject was presented with both Japanese and English stimuli. The subjects were asked to report what they heard as well as check the incompatibility between what they saw and what they heard. As compared with the previous results, the Chinese subjects as a group showed even a weaker McGurk effect than the Japanese subjects. The Chinese subjects also showed large individual differences, perhaps due to the various lengths of their stay in Japan.

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