ダイエーの経営戦略 : 流通革命の軌跡

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  • ダイエー ノ ケイエイ センリャク リュウツウ カクメイ ノ キセキ
  • Management strategy of Daiei-tracks of distribution revolution

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Abstract

A main theme of this paper is in the examination of the management strategy of Daiei from the first half of 1970's to the period middle of 1980's concerning the distribution revolution of the retail trade in Japan. The trait can be found to the point to examined by the original approach which could be said, "Morita model".

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