カンヌ国際クリエイティブフェスティバルにみる世界の広告クリエイティブの行方

井徳, 正吾

書誌事項

タイトル別名

Cannes Lions international festival of creativity. Where is the future of advertising heading to?
カンヌコクサイクリエイティブフェスティバルニミルセカイノコウコククリエイティブノユクエ

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説明

Cannes Lions International Festival of Creativity is the world's largest advertising festival. It is also one of the three most important festivals in advertising along with "The One Show" and "The CLIO Awards." 13,000 people rushed into Cannes around the world for a week to view nominated work, participate in more than 50 seminars and 17 workshops. This report summarizes the Cannes Lions 2012, which illuminates the future of advertising.

収録刊行物

情報研究

情報研究 48 15-22, 2013-01-01

文教大学

詳細情報詳細情報について

CRID: 1050564287980329216

NII論文ID: 120006419899

NII書誌ID: AN00116589

ISSN: 03893367

NDL書誌ID: 024287679

Web Site: https://bunkyo.repo.nii.ac.jp/records/3514; http://id.ndl.go.jp/bib/024287679; https://ndlsearch.ndl.go.jp/books/R000000004-I024287679

本文言語コード: ja

資料種別: departmental bulletin paper

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