Cannes Lions international festival of creativity. Where is the future of advertising heading to?

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  • カンヌ国際クリエイティブフェスティバルにみる世界の広告クリエイティブの行方
  • カンヌ コクサイ クリエイティブ フェスティバル ニ ミル セカイ ノ コウコク クリエイティブ ノ ユクエ

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Cannes Lions International Festival of Creativity is the world's largest advertising festival. It is also one of the three most important festivals in advertising along with "The One Show" and "The CLIO Awards." 13,000 people rushed into Cannes around the world for a week to view nominated work, participate in more than 50 seminars and 17 workshops. This report summarizes the Cannes Lions 2012, which illuminates the future of advertising.

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