Use the sports tourism model to survive marathon events : Exploratory experiments in the Koedo Kawagoe marathon

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  • スポーツツーリズムとしてマラソンイベントが生き残るために : 小江戸川越マラソンにおける探索的実験を通して
  • スポーツツーリズム ト シテ マラソンイベント ガ イキノコル タメニ : ショウエド カワゴエ マラソン ニ オケル タンサクテキ ジッケン オ トオシテ

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In this paper, based on the experiment conducted for the participants who took place in the race in 2017, we investigated the factors that affect the customer value in the Kawagoe Koede Marathon.Marathon events in Japan are increasing, and runners are on a downward trend. The marathon event will be a competition and a survival strategy is necessary. Hypothesized that the customer value of the marathon event is finish and desire for approval was conducted. We conducted an experiment. At the same time we also tried to make runners go to sightseeing spots in Kawagoe.

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