Features at the present stage of fruit and vegetable procurement by franchise restaurants in Korea : A case study of Korean food restaurants

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  • 韓国外食フランチャイズ企業における青果物調達の現段階的特徴 : 韓食型外食企業を中心に
  • カンコク ガイショク フランチャイズ キギョウ ニ オケル セイカブツ チョウタツ ノ ゲン ダンカイテキ トクチョウ : カンショクガタ ガイショク キギョウ オ チュウシン ニ

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This study clarified the characteristics of current steps in the fruit and vegetable supply of four Korean food franchise restaurants. Supply channels from the headquarters to franchisees coexist with independent procurement for side dishes by franchisees. Fruit and vegetables are supplied by the headquarters through three channels, wholesale markets, direct purchases from producing areas, and venders for the sales strategy, with the venders forming the main channel. In addition, independent procurement by franchisees could be considered as a result of limited function of the central kitchen and regional differences in side dishes. By enforcing the supply functions of the headquarters and central kitchen, many firms tend to supply all food ingredients, including those for side dishes. Therefore, in the future, it is highly probable that Korean food franchise chains will strengthen the regime of headquarters guidance.

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