SNSに対する利用者意識の分析

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  • SNS ニ タイスル リヨウシャ イシキ ノ ブンセキ

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Social Networking Services （SNS） have become widely used in Japan in recent years with FaceBook, mixi and Twitter being the most popular. These are used in various fields of life together with convenient devices such as smart-phones. 　A questionnaire investigation was used to clarify the current usage situation, issues, desired functions etc. Information for marketing purposes was then extracted. Fundamental statistical analysis, Multi Corresponding Analysis, Quantitative Analysis, and Key Graph Analysis were then performed. 　Reviewing past research, there are some related papers, but they do not include new tools which are evolving rapidly. Moreover there has been little research conducted on this precise topic. 　Some interesting results were obtained.

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