Study of Birth and Development of "Sacred Place for Anime Fans" : Discussion of Tourist Promotions Based on Animated Work "Luckey Star" Focused on Washimiya, Saitama Prefecture

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  • アニメ聖地の成立とその展開に関する研究 : アニメ作品「らき☆すた」による埼玉県鷲宮町の旅客誘致に関する一考察
  • アニメ セイチ ノ セイリツ ト ソノ テンカイ ニ カンスル ケンキュウ アニメ サクヒン ラ キ スタ ニ ヨル サイタマケン ワシミヤマチ ノ リョカク ユウチ ニ カンスル イチ コウサツ

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This paper is a survey of how the town of Washimiya became the "sacred place" for anime fans ever since fans from all around the country rushed to visit the town after it was used as a setting for the animation "Lucky Star", leading also to the town successfully holding two events for these fans. The following three points were discussed. 1)The process leading up to the town becoming a "sacred place". 2)The process leading up to the town welcoming tourists. 3)The roles of tourist related corporations outside the town. As a result, it was found that in each process the local commerce and industry association played a central role. It was also found that with the town's commerce and industry association at the core, a local shrine, local shops, fans, and corporations from outside the region (copyright owners and a tourist agency) were able to build a relationship of mutual benefit as a backdrop to the current success.

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