Strategic Public Relations and Environmental Change in the Economic Crisis : Research by Corporate Communication Survey Hokkaido University 2009
Bibliographic Information
- Other Title
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- 経済危機における環境変化と戦略的広報 : 「北海道大学企業コミュニケーション調査2009」からの考察
- ケイザイ キキ ニ オケル カンキョウ ヘンカ ト センリャクテキ コウホウ ホッカイドウ ダイガク キギョウ コミュニケーション チョウサ 2009 カラ ノ コウサツ
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Abstract
This study is aimed to quantify the change of Japanese corporate communications after the Lehman Shock. The dramatic changes in the external environment made Japanese publicity department a busy year through which their lessons and suggestions for future public relations are expected to explore. As a result of research by Corporate Communication Survey Hokkaido University 2009, more than half of the companies have changed their PR activities; more than 30 percent have transformed themselves in their PR System. Such a qualitative change is expected to progress irreversibly in the future.
Journal
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- The Journal of International Media, Communication, and Tourism Studies
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The Journal of International Media, Communication, and Tourism Studies 11 19-34, 2010-11-15
北海道大学大学院国際広報メディア・観光学院
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Details 詳細情報について
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- CRID
- 1050564288960490112
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- NII Article ID
- 120002646853
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- NII Book ID
- AA1224631X
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- HANDLE
- 2115/44319
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- NDL BIB ID
- 10922820
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- Text Lang
- ja
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- NDL
- CiNii Articles