A Review of Studies about Consumer Behavior in a Drugstore

IR Web Site Open Access

Bibliographic Information

Other Title
  • ドラッグストアにおける消費者購買行動：研究の動向と今後の課題
  • ドラッグストア ニ オケル ショウヒシャ コウバイ コウドウ : ケンキュウ ノ ドウコウ ト コンゴ ノ カダイ

Search this article

Description

Research Note

Drugstores are one of the major retail formats in Japan. In the 1970s, drugstores were born in Japan and have grown rapidly. As drugstores have changed along with their growth, consumer behavior in drugstores has also changed, and various research themes and analysis methods have emerged in the field of consumer behavior research. This paper divides the growth of Japan's drugstore since the 2000s into four periods, and summarizes the studies of consumer behavior research in each period.

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top