Trust in Media: Critical Review of the Concept and the Measure

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  • メディアへの信頼：概念と尺度の批判的検討

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Along with the diversification of information gathering through online news and social media, research studies dealing with trust in media have increased. Declining trust in media may have a negative impact on democratic society as well as the erosion of media companies. This article reviews media trust or media credibility research, especially how they have been measured, and discusses how to analyze media trust in the age of information. Although many studies have pointed out that media trust is multidimensional, the items of these scales are constructed from a journalistic perspective and have an assumption that respondents are familiar with the media in question. However, applying the dual-process model of information processing, it is highly likely that information consumption in modern society is processed through peripheral rather than central routes. Developing a scale to analyze this pattern of information consumption and clarifying the different criteria for different media are needed for future research. It is also important to recognize that trust in media is affected by social contexts.

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