化粧と笑顔による魅力変化

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  • ケショウ ト エガオ ニ ヨル ミリョク ヘンカ

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College students in Tokyo urban area（ 100 women and 128 men） participated in the survey experiments. As stimulus woman faces, 4 different pictures of faces of the same young woman were depicted at the top of the survey sheet. Pictures were either makeup face or non- makeup face and they were either smiling or non-smiling face. The experimental design was 2（sex）× 2（makeup）× 2（smile） independent variable model. The dependent variables were various attractiveness items（ 50 physical and mental attractiveness items） and the degree of desired relationship as a friend and a lover. 　Factor analysis of attractiveness items showed 3 physical attractiveness factors（ beauty, sensuality and healthiness）and 3 mental attractiveness factors （sociability, competence and nervousness）. Makeup had very strong effects on physical attractiveness and the desired degree of friend and love relationships for males and even for females. Smile had positive effects on sociability and sensuality by males, negative effect on beauty. Males re strongly influenced by the physical attractiveness of the stimulus woman. Sociability seemed not as important for friend relationship as for love relationship by males.

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