タイ国アウトバウンド市場から見る訪日旅行〜訪日旅行者2,000万人への可能性〜

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  • Travel to Japan and the Thai Outbound Tourist Market : The Possibility of 20 Million Foreign Tourists to Japan
  • タイコク アウトバウンド シジョウ カラ ミル ホウニチ リョコウ : ホウニチ リョコウシャ 2,000マンニン エ ノ カノウセイ

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The number of foreign tourists to Japan from overseas exceeded the already high level of 10 million last year for the first time in Japan's history. Meanwhile, the target has been set by the Japanese government to extend the number of visitors to 20 million nearing the 2020 Tokyo Olympics. This paper takes Thailand as an example of a rapidly growing country and carries out research into the Thai tourism industry, market trends in travel overseas and the reality of the travel boom to Japan. Through this research, this paper hopes to validate the possibility of and challenges to attainment of 20 million foreign tourists to Japan together with the future prospect of Thai travelers to Japan.

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