A Study on the Image of Sport(2) : Sport Image among Bolivian University Students

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  • Study on the Image of Sport 2 Sport Image among Bolivian University Students

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The image of sport and of sport mass media among Bolivian university students was researched with a questionnaire. The questionnaire included questions about their interests and participation in sport, the image of sport, and the image of sport mass media. The results revealed that 1) Bolivian university students have keen interests in sport and their participation in sport is also very common, 2) They have daily contact with sport through newspaper and television, 3) Sport is regarded as an activity of positive value, 4) And mass media sport coverage is considered to provide up-to-date and reliable information and entertainment. It can be concluded that both the image of sport and that of sport mass media are very positive in Bolivia. Also the results were compared to those from a questionnaire given to Japanese university students.

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KJ00000190078

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