A Study on Marketing of Nonprofit Organization : A Tentative on Marketing Type of NPO

IR Web Site 1 Citations

Bibliographic Information

Other Title
  • 非営利組織のマーケティングについての一考察 : NPOにおけるマーケティング類型化への試み
  • ヒエイリ ソシキ ノ マーケティング ニ ツイテ ノ イチ コウサツ NPO ニ オケル マーケティング ルイケイカ エ ノ ココロミ

Search this article

Description

This paper is a study on marketing definition ,marketing production of nonprofit organization and a tentative on marketing type of NPO. In resent years,marketing management concept is being empasize on NPO as well as commercial profit organization.Commercial profit organization,s goal is profit from the stakeholders. However ,NPO,s goal is make sure of social mission on a basis of management concept.This paper is a study on a process of social mission marketing and a tentative marketing type of NPO.

Article

Journal

Citations (1)*help

See more

Keywords

Details 詳細情報について

Report a problem

Back to top