Business Relations between Green Tea Beverage Corporations and Suppliers of Tea Ingredients in Japan

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Other Title
  • 国内の緑茶飲料原料茶葉供給における企業間取引の成立条件
  • コクナイ ノ リョクチャ インリョウ ゲンリョウ チャバ キョウキュウ ニ オケル キギョウカン トリヒキ ノ セイリツ ジョウケン

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Abstract

Ingredients of green tea beverage are changing from Chinese-produced to domestic in recent years. This paper aims at finding the possibility that more domestic tea leaves will be used as the ingredients for green tea beverage. The results of the investigation are as follows. One of the most important things is to grow tea leaves on a large scale with machinery for harvest in flat tea plantations and to process the tea leaves in large-scale facilities in order to realize the supply of low-priced ingredients for green tea beverage. Another important factor is to promote transactions based on the sales contract between the suppliers of ingredients for green tea beverage and the major tea beverage manufacturing corporations in order to stabilize the management of both the suppliers and the farmers.

Journal

  • 農村研究

    農村研究 (114), 25-34, 2012-03

    東京 : 食料・農業・農村経済学会

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