The Important Trends of Advertising Communications and Promotion as the Factors of Integrated Marketing Communications in Japan and U.S.A.
Bibliographic Information
- Other Title
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- 日米の広告・販促動向―動向調査報告―
Journal
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- Bulletin of Saitama Women's Junior College
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Bulletin of Saitama Women's Junior College (6), 249-263, 1995-03
埼玉女子短期大学
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Details 詳細情報について
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- CRID
- 1050845763751694592
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- NII Article ID
- 120005854056
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- ISSN
- 09157484
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- Text Lang
- ja
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- CiNii Articles