Characteristics of A Package Tour Leading Product Innovation for Tour Operators
Bibliographic Information
- Other Title
-
- 旅行業における商品イノベーションを引き起こす旅行商品の特性について
- リョコウギョウ ニ オケル ショウヒン イノベーション オ ヒキオコス リョコウ ショウヒン ノ トクセイ ニ ツイテ
Search this article
Abstract
The travel industry has contributed to realization of mass tourism which means all the people can travel around simply and easily since 1940s. A package tour arranged by a tour operator includes some components as service offerings by suppliers such as transportation, accommodation, meal service, etc. It, however, does not provide a tourist with all of experiences during tourism activities but only with tourism consumption. As a result, it has often been seen that a package tour is standardized and the value of experiences of tourism can be possibly omitted due to its three characteristics, non-distribution, incompleteness and limit of development. Product innovation, driven through a process of making a package tour, must be expected because the travel industry can create the value of tourism by marketing its product.
Journal
-
- The Journal of International Media, Communication, and Tourism Studies
-
The Journal of International Media, Communication, and Tourism Studies 10 61-72, 2010-03-10
北海道大学大学院国際広報メディア・観光学院
- Tweet
Details 詳細情報について
-
- CRID
- 1050845763935960064
-
- NII Article ID
- 120002045475
-
- NII Book ID
- AA1224631X
-
- HANDLE
- 2115/42981
-
- NDL BIB ID
- 10681054
-
- Text Lang
- ja
-
- Article Type
- departmental bulletin paper
-
- Data Source
-
- IRDB
- NDL
- CiNii Articles