Richard Chiswell and his Publications in the Late 17th Century

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Richard Chiswell (1640-1711) was one of the leading London publishers of the latter half of the seventeenth century. Although he was an important figure in the book trade, not much is known about him. This paper attempts to discover more about Chiswell through his publications and booklists. The booklists are the pages of book advertisements usually found at the end of books. In England the practice of using booklists to advertise books started in the mid 17th century. Chiswell made some 120 booklists and used them to sell his stock. His publications count over a thousand, but he did not advertise every single title in his booklists. Therefore, those advertised were selected with some intention. Chiswell started this practice in the 1670’s, and later on, from the 1680’s, he more regularly inserted his booklists at the end of his publications. His booklists were varied in style and in contents. In this paper we look at Chiswell’s booklists produced between 1680 and 1700, and examine the changes in them. These changes and what they reflect will be the key to understanding more about Chiswell the man and the bookseller.

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