漁協系統組織の鮮魚販売事業を巡る消費地卸売市場出荷の位置と評価

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  • Current Status of the Fisheries Cooperatives’ Sales Business and the Positioning and Evaluation of the Wholesale Market Channel

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The purpose of this study is to clarify the current status and characteristic features of the sales business of fisheries cooperatives and their federations, using the results of a questionnaire survey targeting 911 organizations. We especially focus on the positioning and the meaning of shipment to the wholesale market in consumption area (hereinafter WM channel) and of the direct dealing with a downstream demander such as retailers and restaurants (hereinafter DD), and on the relations of both channels. Main points confirmed in this survey are as follows. The primary business consists of the consignment sales at a landing-port market established and operated by themselves, and the second is the commissioned shipment to the WM channel. The share of the former is over 50% in the cooperatives' total turnover, and that of the latter is 12%, while the DD is only less than 3%. However, the concentration ratio of the five largest buyers in their owned market reaches 66%, which shows oligopsony. There are quite a few cooperatives that are asked concerning how to improve competition and pricing condition, whether they can take part in their auction as a buyer (bears a loss risk) or develop channels for preventing the price fall. Fishers generally regard the WM channel which ensures every consignor an even treatment and a quick payment as their main sales channel. We confirmed that, by the analysis of the relative evaluation among channels, the cooperatives and their federations evaluate the WM channel higher than the outside channel of WM in the aspect of response for easiness (of use) and potential risks.

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