Development and Challenges of E-commerce in Rural China : A Questionnaire on Electronic Commerce in M County, Shandong Province as an Example

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  • 中国農村における電子商取引の発展と課題 : 山東省M県における電子商取引に関するアンケートを事例として
  • チュウゴク ノウソン ニ オケル デンシ ショウトリヒキ ノ ハッテン ト カダイ : サントウショウ M ケン ニ オケル デンシ ショウトリヒキ ニ カンスル アンケート オ ジレイ ト シテ

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Three farm problems (including farmers, agriculture, and rural areas) have always been an emphasis on Chinese government, and rural ecommerce is also considered to be an emphasis on government support. Rural electronic commerce has become a very promising market in terms of the development of the current rural electronic commerce. Recently, China’s e-commerce has maintained a rapid development trend and has made significant contributions in the development of rural commodity markets, agricultural industrialization, and the promotion of farmers’ population. In the background of the strong development of Internet technology, Chinese rural e-commerce has been built. E-commerce has developed rapidly in cities, but rural e-commerce has been slow in the vast rural areas. Traditional agricultural marketing systems have failed to adapt to new market conditions. In this paper, we first examined the background of China’s e-commerce in the “Internet +” era of China. Furthermore, based on the results of a questionnaire targeting farmers in M prefecture, Shandong province, the current situation and issues of rural electronic commerce were examined.

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