日本的消費者行動・日本的企業行動の特徴と歴史的源流 : 個人の強さと組織の弱さ

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タイトル別名
  • Characteristics and Historical Origins of Japanese Consumer Behavior and Japanese Corporate Behavior: Individual Strength and Organizational Weakness

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In this paper, we clarified that the factors of Japanese cultural traditions (the aesthetic value of cleanliness, mixed culture, groupism, and emotional attribute-oriented) that created the characteristics of Japanese consumer behavior also regulate Japanese corporate behavior. 　 Summarizing these analyzes, it became clear that Japanese consumer behavior and corporate behavior have the Japanese characteristics of individual strength and organizational weakness.

収録刊行物

  • 企業研究

    企業研究 (38), 3-24, 2021-02-28

    企業研究所

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