Socially Based Learning : Using Advertisements in the ESL classroom

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Finding cultural value in a communication event is of the utmost importance for language instructors. In the ESL and EFL classrooms, teachers try to simulate social activities in order to teach the target language. There are various problems with this when one considers factors like the ratio of students to instructors, as well as the limits of textbooks. This paper outlines the results of two studies conducted at a Japanese senior high school and a Japanese university・ where magazine advertisements were used as a medium to promote socially based learning. These studies were used by the authors to analyze and understand the concepts behind why students will be able to learn their target language while also learning an authentic social context in which that language is used.

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