インターネット上で情報発信しないのはどんな人たちなのか

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  • What Kind of People Do not Post on the Internet?

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This paper reports the results of an exploratory analysis of two surveys conducted in 2020 and 2021, respectively. This analysis was carried out to identify the characteristics of “people who do not post on the Internet” despite the fact that the majority of people use the Internet regularly nowadays. Results showed that more men than women “do not post on the Internet,” and no consistent trends were found in terms of the subjects’ personality, friendships, social awareness, or behavior. Use of TV and video posting sites among “those who do not post on the Internet” is almost the same as in people who post on the Internet, however, the group of subjects not posting content on the Internet are especially reluctant to use smartphones, PC-related devices, social networking services, and to interact with others on social networking services. Moreover, it was clear that “those who do not post on the Internet” do not have many experiences of trouble on the Internet, and that they perceive their own smartphones, P -related devices, and Internet operation skills as low.

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