スタジアムのサッカー観戦者における視的経験の空間という視座 : 徳島のプロサッカー試合による賑わい創出に向けて

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  • スタジアム ノ サッカー カンセンシャ ニオケル シテキ ケイケン ノ クウカン ト イウ シザ : トクシマ ノ プロ サッカー シアイ ニヨル ニギワイ ソウシュツ ニ ムケテ
  • Perspectives of spaces a soccer spectator has the ultimate visual experience in a stadium : Creating a “Nigiwai” design from professional soccer games in Tokushima.

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The space that provides the visual experience in a stadium for soccer spectators ensures the capacity of excitement. This space is essential and a core concept in the “Nigiwai” design of public stadiums in local cities. Due to the limited market size of soccer fans in localities such as Tokushima, it is a problem for professional soccer clubs to expand their markets towards light-consumers. Thus, a “Nigiwai” design would benefit in collecting light-consumers in local stadiums, such as Tokushima. This paper provides a spectator’s “visual experience” model, through an examination of previous literature on spectator sports. In this model, a spectator’s “visual experience” is created in a form of a tourist moving from personal space to a “spectator sports” space in a stadium. A spectator’s tourism model was built interpreting the preview of a space theory and a consumption theory concerning spectator sports. The model has set up the following four spaces: 1) personal space; watching a soccer game on the television, 2) viewing space; moving location toward a stadium, 3) looking space; location around a stadium, and 4) gazing space; location in a stadium. The conscious spectator experiences in reality, each space buildings their “visual experience”. The spectator’s “visual experience” acquires their literacy technique. This experience is associated to the improvement of the quality of various services in a particular stadium. These services also produce the particular value of a stadium. The experience value of spectator-sport viewing can be enhanced through the concept of a community-based “Nigiwai” design of a stadium.

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