Advances in corporate branding

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Bibliographic Information

Title
"Advances in corporate branding"
Statement of Responsibility
edited by John M.T. Balmer ... [et al.]
Publisher
  • Palgrave Macmillan
Publication Year
  • c2017
Book size
23 cm

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Notes

Other editors: Shaun M. Powell, Joachim Kernstock, and Tim Oliver Brexendorf

Includes bibliographical references and index

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