Bibliographic Information
- Title
- "Marketing strategy : firm"
- Statement of Responsibility
- volume editor, Raji Srinivasan ; contributors, Shankar Ganesan, Alexander Krasnikov, Girish Ramani
- Publisher
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- Sage
- Publication Year
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- 2012
- Book size
- 25 cm
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Notes
Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037
Includes bibliographical references
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Details 詳細情報について
-
- CRID
- 1130000793707341312
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- NII Book ID
- BB11507479
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- LCCN
- 2012022933
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- Web Site
- https://lccn.loc.gov/2012022933
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Los Angeles
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- Subject
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- LCSH: Marketing
- LCSH: Retail trade
- LCSH: Customer relations
- FREE: Kumar, V., 1957-
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- Data Source
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- CiNii Books