The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper
Bibliographic Information
- Title
- "The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper"
- Statement of Responsibility
- John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr.
- Publisher
-
- Marketing Science Institute
- Publication Year
-
- c1995
- Book size
- 28 cm
Search this Book/Journal
Notes
Bibliography: p. 45-51
- Tweet
Details 詳細情報について
-
- CRID
- 1130000793722322432
-
- NII Book ID
- BA28455328
-
- LCCN
- 91158003
-
- Web Site
- https://lccn.loc.gov/91158003
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Cambridge, Mass.
-
- Data Source
-
- CiNii Books